Advertising – Task 2 (30.1.2)
Advertisers use a variety of techniques to get us to buy
goods or services. Some of them are listed below. Can you fill in the gaps and
find an example of the persuasive technique used?
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Type of persuasive technique
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Link to an advert which uses
this technique
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The Anecdote: Personal
experience or story which is sold to us as proof.
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In this link a woman named Caroline McKinnon had her laser eye
surgery and you see her before the surgery with her glasses on and she’s expressing
how happy she’s been with the company’s (Opitmax) services. She is then shown
without her glasses and she is stating how clear her eyesight is.
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Adjective:
Crisp, fresh, healthy, nutritious, etc.
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The adjective in this advert is extra crunchy.
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Repetition: Key points,
positives about the product, themes etc.
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https://www.youtube.com/watch?v=R7gpmvcGIT8
In the advert they repeat the companies phone number several times throughout
the song and they describe their services as ‘Directory heaven’.
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Statistics: Often
presented as factually accurate but sometimes they are a bit dubious.
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This advert tells us what powerful
formulas are used however to your average person the formulas represented don’t
mean anything to them.
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Facts: A statement that is true and can be proven.
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This advert tells you the statistics for how many children are abused
and these facts can be proven – however as this is an old advert the facts
are no longer accurate.
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