Advertising – Task 1
(30.1.1.)
1. Explain what TV advertising is.
TV advertising is marketing your product on
television to your target market. Advertisers desire to provide messages to people who are interested in their products or services. For example you would
broadcast a games advert on a children’s television channel and those children
will use pester power to get their parents to buy the product for them. Adults
would see the advert and it might appeal to them and make them want to buy the
products for friends, family, or a partner; especially if the advert is
relevant to the time of year (Christmas).
2. View three different contemporary TV
adverts and list three key characteristics of them.
- Love
- Friendship
- Sharing/Giving
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