Australian cartoonist,
pioneer animated and a film producer. He is best known for the first Felix the
cat silent cartoons. After years or refusing to turn Felix the cat to
sound, he finally agreed to and let them add sound to an already created
animation. Feline follies (1919) - the Felix film.
Felix the cat was
originally a drawn cartoon, each frame was drawn our separately. After
drawings are cleaned up they are then photographed on an animation camera,
usually on black and white stock. Felix the cat originally started out as
a magazine. Pat Sullivan changed the way cartoon were seen. They also
sold Felix the cat merchandise. Felix the cat was one of the longest
running cartoons there has ever been.
Max
Fleischer was born 1883 in Vienna, from an early age he had an interest in
mechanics. He invented the Rotoscope with his brother in 1915, it is an
incredible device which helps to produce realistic animation. He is known for
bringing characters such as Betty Boop, Popeye and Superman to the movie screen
and was responsible for other technological innovations.
Fleischer’s studio was a major operation in New York under the
support of Paramount Studios. When the three-color Technicolor process became
available, Paramount vetoed it based on their concerns with economic balance,
giving Disney the opportunity to acquire its exclusivity for four years. Two
years later, Paramount approved colour production for Fleischer. These colour
cartoons were augmented with a Fleischer-patented 3D background effect called
“The Stereoptical Process”, this was before Disney’s Multiplane.
Fleischer
invented a concept to simplify the process of animating movement by tracing
frames of live action film. Extensive use of this technique was made in the Out of the Inkwell series. It starred Koko the Clown and Fitz the dog..
The
positives are that it was a quick animation, KoKo the Clown had human movement,
and the animation is very impressive for something that was made 94 years ago;
there is also diagetic sound which helps to make KoKo’s movements more comical,
all in all it was a fantastic use of the rotoscope. The rotoscope bought
animation and live action together. However it was very repetitive as it
was the same movements just at different locations, the quality was poor as the
quality decreased due to changing from animation to live actions.
Winsor
McCay used an animation technique called ‘key-frame animation’ which allows the
animation to move from one point, to the other smoothly. McCay also used the
‘split-system’ that he said he created to carefully lay out and time an entire
sequence. By the 1930’s, the ‘split-system’ was known as the breakdown
drawing or the passing position.
He then drew his subject midway between
his split and an extreme, and continued drawing in this manner until the
sequence was finished. McCay’s discussion of drawing for animation ends at this
point (Richard Williams The Animators Survival Kit barely begins at this point)
and he moves on to discuss his career, achievements and the future of
animation.
Winsor McCay was born in 1867 in Canada.
McCay had an interest in drawing from the moment he could hold a pen. In 1888
McCay went to work at the National Printing Company of Chicago to illustrate
posters mainly for circuses. In 1890 he moved to Cincinnati, creating
advertising posters for the Kohl and Middleton Dime Museum. McCay also picked
up additional work as a billboard painter.
In 1903 he produced sort of experimental
comic strip entitled "Tales of The Jungle Imps by Felix Fiddle",
based on poems by George Chester.
In this period newspaper comic strips were becoming very popular
so McCay began experimenting with his own original strips.
While working for Hearst, McCay began
experimenting with the idea of using animated pictures as part of his
Vaudeville act. His first attempt was made using the popular characters from
the "Little Nemo" strip. It was a huge success. He continued his
experiments with animation and created "How a Mosquito Operates",
which was also a success. Finally, in 1914 McCay created "Gertie The
Dinosaur". Gertie was an instant success and is the first original
character developed solely for the animated cartoon and not based on a
pre-existing comic strip.
Gertie was made into a feature film with a
live-action prologue and epilogue and shown around the world.McCay began working purely on animated
films. The next film released in 1918 was "The Sinking Of The
Lusitania”.
They both state that the paste
help to whitens your teeth.
Differences:
The new one has music
The voiceover isn’t monotone so
this help keep the viewer’s attention.
It is in colour instead of black and white.
The new advert is also half the
time of the old one, a shorter advert would also help to keep the audience’s
attention unlike a longer advert.
It also does not explain what
the toothpaste does in a lot of detail.
The old advert is very
simplistic, it has no creativity to it; it’s telling you what the toothpaste
does in a very boring manner.
The shots of the toothpaste
seem to be pictures put together to make the advert have the illusion that the
toothpaste is moving of things are moving around
The only moving spot is when
the woman puts the toothpaste on her toothbrush and brushes her teeth.
The old advert is boring and
dull whereas the new one is energetic.
The new advert does not
incorporate humans in the video as much as the old advert does, you only see a
brief shot of someone’s hand.
The old advert also has no
catchphrase and no text
