Final Creative piece

Pleasentvile effect

Chroma Key

Advertising - Task 2

Advertising – Task 2 (30.1.2)

Advertisers use a variety of techniques to get us to buy goods or services. Some of them are listed below. Can you fill in the gaps and find an example of the persuasive technique used?

Type of persuasive technique	Link to an advert which uses this technique
The Anecdote: Personal experience or story which is sold to us as proof.	https://www.youtube.com/watch?v=R8GLJrcNxxw In this link a woman named Caroline McKinnon had her laser eye surgery and you see her before the surgery with her glasses on and she’s expressing how happy she’s been with the company’s (Opitmax) services. She is then shown without her glasses and she is stating how clear her eyesight is.
Adjective: Crisp, fresh, healthy, nutritious, etc.	https://www.youtube.com/watch?v=i7mmXeRvgLo The adjective in this advert is extra crunchy.
Repetition: Key points, positives about the product, themes etc.	https://www.youtube.com/watch?v=R7gpmvcGIT8 In the advert they repeat the companies phone number several times throughout the song and they describe their services as ‘Directory heaven’.
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.	https://www.youtube.com/watch?v=P4RkddWPVRs  This advert tells us what powerful formulas are used however to your average person the formulas represented don’t mean anything to them.
Facts:  A statement that is true and can be proven.	https://www.youtube.com/watch?v=2a9PS77FuBM This advert tells you the statistics for how many children are abused and these facts can be proven – however as this is an old advert the facts are no longer accurate.

Advertising - Task 1

Advertising – Task 1 (30.1.1.)

1. Explain what TV advertising is.

TV advertising is marketing your product on television to your target market. Advertisers desire to provide messages to people who are interested in their products or services. For example you would broadcast a games advert on a children’s television channel and those children will use pester power to get their parents to buy the product for them. Adults would see the advert and it might appeal to them and make them want to buy the products for friends, family, or a partner; especially if the advert is relevant to the time of year (Christmas).

2. View three different contemporary TV adverts and list three key characteristics of them. 

Sainbury's Christmas Advert 2014

John Lewis Christmas Advert 2014

Marks and Spenser Christmas Advert 2014

• Love
• Friendship
• Sharing/Giving

6 ways to organise your clips

6 ways to organise your clips

1) rename your clips to something relevant

 to rename the clips you need double click on the files original name
2) Make Separate folders (bins) by pressing cmd+b or right click and new bin

3) Reorganise columns, Move the good column near the clips

4) You can organise your folders into bins named audio, stills and videos

5)you can colour code different shots by right clicking on a shot then left click on label

6) Mark the file as good

How to set up a project in final cut pro

To set up a project in final cut pro..

first you need to open a new project 

then you need to create a new project folder in HD2, you can name this what ever you want! 

 after creating the project folder you need to go to final cut pro then system settings

once pressed you need to set where you want to save all your files for this project. You will save it in the folder you just created

 after you've set where your files are going to be saved you need to import the footage for the project

 you will need to create a folder names footage and place all the footage needed in that folder

 once your footage has been added press cmd and A to highlight all of your footage, once highlighted press import to add it to the final cut pro project

after you've imported your footage you're done and you can continue to edit on your timeline.