Similarities:
- They both promote the protection for teeth.
- They both state that the paste help to whitens your teeth.
Differences:
- The new one has music
- The voiceover isn’t monotone so this help keep the viewer’s attention.
- It is in colour instead of black and white.
- The new advert is also half the time of the old one, a shorter advert would also help to keep the audience’s attention unlike a longer advert.
- It also does not explain what the toothpaste does in a lot of detail.
- The old advert is very simplistic, it has no creativity to it; it’s telling you what the toothpaste does in a very boring manner.
- The shots of the toothpaste seem to be pictures put together to make the advert have the illusion that the toothpaste is moving of things are moving around
- The only moving spot is when the woman puts the toothpaste on her toothbrush and brushes her teeth.
- The old advert is boring and dull whereas the new one is energetic.
- The new advert does not incorporate humans in the video as much as the old advert does, you only see a brief shot of someone’s hand.
- The old advert also has no catchphrase and no text
